I know business is tough.
That’s exactly why you need me.
See how I helped this broker attract more agents.
How much could one new buyer or top-performing agent be worth to you? My goal is to bring those buyers and agents to your door. And to show you how it happened so you can keep doing it yourself—long after I’m gone.
I develop customized lead-gen tactics for brokers and realtors.
My business is helping you leapfrog the market by putting all the right lead-generation systems in place.
First, we brainstorm. Then, we plan. Then, we implement.
Here’s what you get:
Every client receives customized lead-generation tactics, but here are a few examples of the kinds of things I do with my clients:
- A one-day Market Leapfrog Session. We meet virtually or on site, and I put together a three-month action plan you can start putting into motion right away.
- Writing recruiting website copy.
- Creating and managing agent recruiting email campaigns.
- Coordinating with your web people to implement a lead-generating recruiting microsite.
- Generating and managing Internet homebuyer leads with PPC and CRM.
- Automating your keep-in-touch processes.
- Helping brokers support agents in their marketing so agents feel they’re getting the value they’re paying for.
- Integrating new marketing activities into your workflow and business processes, so everyone takes ownership by using the right tools.
Click here to read the case studies of my clients and me in action.
“But I’m sensitive to ROI.”
To which I always reply, “How much are you investing now? How much are you measuring?”
People who invest nothing tend to get their investment returned right back to them. The truth is, realtors and brokers have been investing in ineffective marketing tactics for decades.
Those free-for-all days are over. Online lead generation is less expensive and easier to measure with precision than ever before. We know where buyers and agents are, we know how to reach them, and we know how to get more of them to respond.
The decision is not whether to invest in online marketing.
It’s when. (And where.)
You could try to figure this out on your own, but wouldn’t you rather not waste money? Brokers and realtors are finding it’s not enough to have a website, to put up an ad, to be “on Facebook.” You also need to know how to use these tactics in ways that work specifically for real estate.
Shoestrings, bootstraps, and other footwear-inspired tactics are my specialty.
I’m sensitive to ROI, too, which is why I treat your marketing dollars like they were my own. We invest small. We invest strategically. We do what works. And, because I specialize in real estate marketing, I’m on top of it. No crazy Google Ad sprees. I’ll tell you if I think a particular tactic is going to be a waste of time. (Want to know the difference between advertising on Trulia and Zillow? Just ask.)
If there were a way to leapfrog ahead of the market, wouldn’t you want to know?
I’d like to show you what a top broker is doing to attract agents and buyers. Fill out the form below to request a free, 30-minute case study of how we set up a microsite that generates leads. This is just one example of the kinds of things I do for my clients. During the call, if we both feel there’s a fit, I can tell you a bit about how I work with my clients, and we can talk about next steps.
About confidentiality: This is a big deal. I’ll never share your information with anyone without your permission. Your email won’t be added to any lists without permission. I’ll never share anything you’ve told me unless you’ve already talked about it publicly.
Disclaimer: This isn’t cheap and it won’t happen overnight. It takes consistent, applied effort. But if you’re up for a challenge, I think you’ll find the rewards are worth it.
