My clients tend to get the funny sensation everything is taken care of.
No need to ask for status updates. Projects just get handled. Tough decisions are made easy. Marketing systems just flow. It feels easy, which can feel funny at first—if you’re not used to marketing being easy.
As you’ll find in these case studies, I know which tactics work best for brokers and realtors because I’m out there implementing and testing. We’re making small, impactful, strategic investments. And we’re getting quality leads in return.
Here are a few actual client stories.
“I was looking for someone to set up a web marketing infrastructure for my firm. It soon became apparent this was much more difficult than I thought it would be, and on a much larger scale. There are people who say they know social media, but Marissa actually gets it. As a small business owner, I don’t have a head of marketing to whom I can delegate tasks. Marissa took on that role, and I really appreciate that. I’m so pleased with what we’ve been doing. There are still more steps to go, but Marissa has done everything I’ve wanted her to do—and more.”
–Michael Dreyfus, Dreyfus PropertiesCLIENT SUCCESS STORY
Customized Web Marketing Tactics Enable Real Estate Brokerage Firm to Engage More Clients and Agents
SITUATION SUMMARY: Seeking an opportunity to generate more high-quality leads for his clients and his agents using web marketing and social media, real estate broker Michael Dreyfus turned to Marissa Myers. Marissa not only helped him determine the most effective areas in which to invest his marketing dollars, but she also implemented those tactics, enabling him to boost sales without worrying about the details.
THE CHALLENGE
“I thought I wanted someone who would tell me my options, write some copy, and set up a web marketing infrastructure for my firm. It soon became apparent this was much more difficult than I thought it would be, and on a much larger scale.”
I was looking for someone to set up a web marketing infrastructure for my firm. After researching it, I realized the space was changing too quickly. I needed someone who was focused on the web, and the web alone, to identify what was out there and then relate back to me how we could use it in a cost-effective manner to engage our clients. Ideally, I would use social media to engage not only clients, but also agents whom I might want to hire.
WHY MARISSA MYERS?
“There are people who say they know social media, but Marissa actually gets it. She understood what I wanted to do even more than I did.”
Web marketing is a dynamic space. There aren’t many people with mature business skills who are also fluent in marketing online. Marissa is genuinely passionate about her work, and it takes someone like her to stay on top of it.
Marissa and I were on the same wavelength about my purpose and where I wanted to go. She ’s also remarkably adept at the organizational aspect of the job, which is huge for someone like me.
I’ve hired lots of consultants, and last thing I want to do is manage them. I don’t want to have to send an email asking, “Where are we? What’s going on? We haven’t talked in two weeks…” I think that’s a common issue for small business owners. If I’m the guy who has to drive the project forward, we’re in trouble.
Marissa manages herself, manages the project, and manages me as the client. She doesn’t just give advice. She helps you make a decision, and then she helps you implement it.
SOLUTION & APPROACH
“Marissa gave me concise options with real parameters that enabled me to make good decisions quickly. Her skillset transcends real estate. She has a very, very strong skillset of managing the project. She doesn’t just give you advice—she helps you manage the problem.”
One of the best things about working with Marissa is she is very skilled at focusing on our agenda, and then diving into the action steps for each project.
First, she helped me figure out our priorities. Then, she researched our options for third-party syndication vendors, evaluating each one and coming back to me with a matrix of vendors and services. She explained the benefits of each option and how each decision would affect us and our goals. I’ve found when you do your homework on making those decisions, the results come cheaper and faster.
As a small business owner, I don’t have a head of marketing to whom I can delegate those tasks. Marissa took on that role, and I really appreciate that.
RESULT
“I’m already able to give my clients a report on our web activities so they feel secure about the work I’m doing. I didn’t have that before. Would I recommend Marissa to others? No, because I don’t want them competing with me. Marissa is that good.”
No matter industry you’re in, I think Marissa can help your business get out there and implement creative, interactive web marketing tactics. For my own business, this kind of work is two-sided: doing the web marketing and seeing its effects; and then reporting back to clients. If we can’t do that, it’s like the tree falling in the forest with no one around to hear. I can’t tell you how huge it was for me to have Marissa drive these projects. Because of Marissa, I’ve been able to show my clients what I’m doing so they feel comfortable knowing I’m doing my job.
There are still more steps to go, but Marissa has done everything I’ve wanted her to do—and more.
Real Estate Brokerage Firm Launches Agent Recruiting Campaign with Microsite and Email Marketing
SITUATION SUMMARY: Recognizing the need to attract more agents at his brokerage, a real estate broker turned to Marissa Myers. Marissa recommended a lead-generating recruiting microsite and automated follow-up email campaign aimed at agents he wanted to hire. She implemented the website, enabling him to extend his reach to prospeective agents.
THE CHALLENGE
An independent brokerage wanted to grow business with the right agents. Courting agents doesn’t happen overnight. The broker had a long list of candidates, and there weren’t enough hours in the day to wine and dine agents – and follow up with them.
WHY MARISSA MYERS?
I had the right idea for a recruiting campaign and a proven record in getting things done. The client trusted me to take the project and run with it. I help keep a porject moving forward, so it comes together the way the client wants it to. I also relieve clients of the details of web development and email campaigns.
SOLUTION & APPROACH
I recommended a recruiting microsite with videos testimonials of agents, along with an email campaign that drove prospective agents to the site. First, I interviewed my broker client and wrote website copy with recruiting messages, problems, and benefits. Then we hired a videographer who shot videos of the agents talking about their great experience at the brokerage. Those videos became the foundation of the site. The testimonial approach builds trust and a sense of security for agents who are considering making the leap to a small local brokerage.
I produced the website, making sure it was all about the marketing – engaging and persuading real people. I managed a web designer, web developer and videographer so that the actions of the site matched the client’s recruiting goals. We integrated the microsite with email marketing tools.
I built a contact list of agents in the broker’s target markets. I directed the designer to create a branded email using Constant Contact, the broker’s email service provider. The client and I created a publishing calendar and messaging for the email campaign.
RESULT
The website made a splash in the small community of agents who all know each other. The email campaign is underway. 45% of prospective agents open recruiting emails from the broker. 17% prospective agents visiti the recruiting website. They are signing up for updates on what the broker is up to. The broker is booking more meetings with prospective agents.
Click on the thumbnails below to view the visuals:
